Once every ________. You kind of hoped that I would be able to give you a clear cut answer here, right? Sorry. The answer is: It depends. On what? Glad you asked!
Over the years, I have been involved in creating websites for and advising hundreds of companies on their websites. Some are built to be updated frequently (but never are), some are built not to require any real updating, while a few are updated frequently as planned. Continue Reading »
Sharing knowledge has always been one of the cornerstones of the internet. In recent years it has also been seen as one of the best ways of marketing. Share your knowledge, show your expertise and gain more customers long-term.
This is the marketing based approach to sharing knowledge on your website. However, we could also look at it from a direct business operations point of view, where it helps streamline your operations.
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Blogging is tricky. At one point or another, most of us give up and blame time. We don’t have time to blog. The fact of the matter is, we probably have more than enough time, we just don’t have the inspiration or topics and coming up with them seems like a sisyphean task.
A great solution to this is to start reading. Don’t just read other blogs, but books. I challenge you to read a full book without it sparking several ideas. Perhaps it is comments in the book that you have your own opinion about, agreements or disagreements. Perhaps the book just sparks that magical thought about something different.
Reading makes us look at the world from a different perspective and usually, that’s what sparks the most interesting ideas and in turn, gives you ideas for blog posts.
So if you are struggling with finding new topics (and let’s face it, who doesn’t?), spend some extra time reading books and articles and see if you don’t find yourself with a plethora of new ideas quickly.
So, you are talking to a web agency about updating your website and have heard about this blog thing (which granted by now is not exactly a new concept). All said and done, when the new site is finished you have a shiny new blog as part of your site. One year later, it still doesn’t have any posts.
This scenario isn’t exactly unusual. We see this happening a lot, both in websites that we later re-design, but also in clients. Companies feel they need to have a blog, but then have no time to update it. Continue Reading »
These days, it is still hard to launch a website without a blog and as content marketing becomes even bigger in 2014, the blog is ready to take the center stage again. One detail when blogging is that of your categories and tags and choosing them. Typically, bloggers end up with a plethora of categories, some with just a few posts in them.
In this post, I aim to guide you in choosing what to use as categories and tags. I will also share why it is important to be careful and think through your structure.
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