Communication is one of the trickiest undertaking, yet is exactly what we are doing when we create a website. We want to communicate how the client can benefit from using our product or service.
Most small businesses tend to view the website as a nice frame, plus an area with body copy. This is a problematic approach as it infers that the content itself is not very important. It couldn’t be farther from the truth. Content, as they say, is king. Continue Reading »