Cochlear Family News

Bespoke Website Platform for Cochlear

The Challenge

When Cochlear came to us, they had been publishing their Family News newsletter for a few years on a WordPress platform. The quarterly newsletter which goes out to all their EMEA customers is one of many ways the global company connects with their customers.

Issue production is a collaborative effort involving stakeholders in over 15 different countries across the EMEA region and multiple steps and approvals.

Over time, the platform had become very slow to work with. Producing each issue took far too long. Cochlear gave us clear goals. Speed up the production workflow.

The Solution

From the outset, we decided that WordPress still is a very good platform in its core. The newsletter is all about publishing categorized articles. WordPress excels in this.

Especially with the new editor experience (Gutenberg), we’d be able to offer editors an enhanced and effective experience. Together with bespoke blocks to make articles fun and engaging.

It was also clear to us that we needed to build a bespoke workflow for handling approvals and production. Each article and issue go through a series of steps. From writing to final publishing approval.

Notifications and efficient automated workflows simplify the production immensely.

Clear access levels allows only the right user access to the right feature, and prevents approved content from being modified again.

With a modern and efficient code-base, as well as using WordPress’ multi site feature, performance could be improved greatly too.

Finally, we were able to offer an enhanced user experience. The new frontend experience is visually engaging and promotes content in a clear, meaningful way.

The Results

The key metric for success was speeding up the internal workflow. Actions that previously took weeks with manual labor, are now done in less than a day.

With a flexible and modular code-base, we’ve also been able to keep improving the platform after launch with small, iterative improvements that are both very cost-effective and offer great value.

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