Is your marketing communication clear enough? Jargon tends to make itself into a lot of the copy we write often by accident. Every day we use our abbreviations and terms to talk to each other and ultimately save time.
But are they clear to a potential client?
You will do well to scan your marketing copy for industry jargon that you might want to replace. Clear language generate far more trust than vague. And an overuse of buzzwords has been shown to create the perception of lying.
After all, you don’t want to come across as these guys: