Search Engine Optimization (SEO)
Search Engine Optimization, SEO, is about creating organic traffic to your website. Visitors looking for the products and services you offer. SEO is not just about being visible at the top, first in the results list on Google, but about so much more.
Search Engine Optimization is a complex process.
No one, apart from a few at Google, knows exactly how their algorithms determining the search results order work. We do, however, have good, qualified guesses. One thing we do know: Google wants the website who best answers the user’s question to be highest up in the results.
Search Engine Optimization therefore, is about making sure Google can interpret the website in the best possible way. Since Google is a robot and not a person there are several technical things that help when building the website.
Another way for Google to decide who is best is to go by popularity. Just like we humans do. If you ask your best friend, an avid restaurant visitor, which restaurant to go to for the evening, you will trust the answer. So to will your other friend who in turn asks you, and you share your restaurant expert friend’s opinions.
So we construct a long chain of trust by knowing who recommended what and this person’s reputation. Links online work in just the same way. The more trustworthy websites who recommends yours (by linking to it) the better. One part of the ranking equation.
Don’t Forget Conversion
Spending time, money and energy on search engine optimization is forgone if you forget the final step: Conversion.
For what purpose is traffic to your website if the website is difficult to use. If the visitor who finds you doesn’t purchase it is just a waste.
When we start with search engine optimization, we also happily help review potential conversion issues and to optimize the website for conversion.