WebCoast 2014: Measurement of Web and Digital Campaigns

My second session at this year’s WebCoast here in Gothenburg was all about analytics. In the session, which was held in Swedish, I covered analytics and how we can measure web and digital campaigns to help them become successful. We talked about key metrics to understand, touched on what tools (such as Google Analytics) can be used and tied it all together by integrating social media marketing analysis to create a better analytics mix.

You can click on the read more link to see the video of the session, and the slides are also available online. Thanks to everyone who came out to the session!