From WebCoast: Creating the World’s Best E-Commerce Store

Today I have been speaking at WebCoast and holding a four-hour workshop on how to create the world’s best E-Commerce. During the workshop I covered a complete business view, starting with crafting a business idea and making sure it is sustainable, going over technical challenges which are very E-Commerce centric, talking about logistics and payment services.

After the more technically and tactically oriented part, we moved on through both a long term and a short term marketing and business development aspect by looking at common marketing techniques and also at globalization and cultures.

Fortunately, the session was streamed live on Internetworld (one of the biggest magazines for the internet industry in Sweden) and can be watched recorded together with the slides.


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