At WordCamp Norrköping 2015, I was invited to hold a session on the business aspect of website building, specifically about how to create high converting websites and pages.
All websites we build have a goal, usually to convince a visitor to do something we want in one way or another. Optimizing websites for conversion requires knowledge about how we humans work, how we make decisions and how we can predict our irrational behavior and use it for good.
In this session, we’ll explore working techniques and methods of high converting websites and landing pages, building ourselves a tried-and-tested toolset to make our website achieve business success.
There is going to be a recording made available on WordPress.tv in a while, but until then you can see the slides below.
In the talk, I mention a few different resources. I have gathered a couple of them here.
- Two excellent books by Dan Ariely on Behavioral Economics: Predictably Irrational and The Upside of Irrationality.
- The Definitive Guide to Creating High Converting Landing Pages by Neil Patel