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Utilize the Irrational Power of Free

If you have ever so much as look towards the field of Economics, you will probably heard the infamous saying “There are no free lunches”. Yet, whether prominent Economist or just regular person, we are all susceptible to the irrationally great power of free.

In his great book, Predictably Irrational, Dan Ariely recites the results of a study where they examined what the word “Free” actually does to do. The results are pretty incredible. Continue Reading »